New Creation Records is a privately-owned music production and distribution company, located in Lithonia, GA. New creation Records, as then name suggests, gives new meaning to the music careers of burgeoning artists through creating a sense of progression from a beginning stage to a higher level.

New Creation Records differentials itself from many other music production and record disturbing companies. Our marketing strategy involves position our products as quality musical entertainment developed to maintain a high standard. This music is presented in a respectful, engaging and relaxing manner; as the world-famous Bob Marley said: "when it hits you feel no pain"

"We strive to produce music with inspirational words and lyrics that have broad appeal," shares Sherwin Sterling, President and CEO of New Creation Records. "There are no vulgarities or obscenity in the songs." Our target market includes all listeners regardless of age, social status, ethnic group or nationality.

The primary music genre produced by New Creation Records is Reggae, However, Dancehall, Jazz, R&B, Hip-Hop and Rap music will also be provided among the catalogs of music genres and artists. With a growing roster of diverse artists, the vision at New Creation Records is to deliver quality music that not only entertains, but also, enhances, empowers and enriches their lives of all listeners through the different messages delivered by each songs. Unlike many other record companies, New Creation Records is committed to providing no-offensive music with broad appeal to diverse audiences seeking a higher standard of musical experiences.

Whether it is talented artists, an experienced and dedicated marketing team, cutting-edge production - utilizing state-of-the-art production programs and equipment, or a database of international radio DJs and distribution outlets, New Creation Records has a wide array of resources, along with a vast network of alliances which have been forged to ensure the long-term success of our artists